And you are, if we may ask?
It is a usual exercise in a marketing department to imagine the core audience of the product or service the company offers. In the companies I have worked for, in publishing houses mostly, we would – unsurprisingly - see the customer as literary minded. For the subscribers of Financial Times, the rich and the powerful. It’s both conducive and relevant to create such a picture. And what about Parnassos.dk? What do we imagine? We have in fact two distinct groups in mind. ...
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