And you are, if we may ask?

August 2024

About you

It is a usual exercise in a marketing department to imagine the core audience of the product or service the company offers. In the companies I have worked for, in publishing houses mostly, we would – unsurprisingly - see the customer as literary minded. For the subscribers of Financial Times, the rich and the powerful. It’s both conducive and relevant to create such a picture. And what about What do we imagine? We have in fact two distinct groups in mind. ...
02 Aug
8:00 - 18:00
JP/Politikens hus - Pressens sal
Raadhuspladsen 37, 1785 Copenhagen V
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